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Social Media Marketing 101

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Social Media Marketing 101 1

Description

Leveraging on the Power of Social Media to Grow Your Business
More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. 
From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? 
How can one leverage on the power of Social to grow a business? ;
This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

  • By the end of the course, you will be able to:
  • Understand how latest social media trends works
  • Get to grips with the different social platforms; their benefits and weakness
  • Deepen your knowledge of the evolving social media trends and developments
  • Expose to the best practices for branding and marketing
  • Increase your return on investment as part of marketing efforts
  • Optimise your existing social media activities with the right tools
  • Monitor and measure your social media efforts
  • Create a social media marketing plan for your business

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Day 1: 9.00am - 5.00pm MODULE 1:  Social Media Marketing 

  • Overview of Social Media Marketing
  • Why use Social Media?
  • How Social Media Marketing Differs from Traditional Marketing
  • The power of social proof

Module 2 : Upclose with Google+ and Blogging

  • What is Google +
  • Google+ Best Practices
  • The Content Process
  • All You Need to know about Blogging
  • Blogging Best Practices
  • Introduction to Slideshare, Pinterest and Snapchat

Module 3: Facebook and Its Euphoric Effects

  • Why use Facebook Marketing instead of conventional marketing efforts alone
  • Facebook Content Type Vs. Marketing objective achieved
  • Facebook Content Marketing Best Practices 
  • Setting a Facebook Content Strategy
  • Moderation and Reputation Management on Facebook

Day 2: 9.00am - 5.00pm Module 4:  Instagram and Twitter

  • Introduction to Instagram
  • Instagram and its Best Practices 
  • Instagram Advertising
  • Twitter and twittering best practices
  • Advertising On Twitter

MODULE 5: LinkedIn and its’ Corporate Branding For You

  • Why use LinkedIn and Best Practices
  • Personal and Corporate LinkedIn Pages; what to include and what others want to read about you
  • Advertising on Linked and ad formats
  • Setting your editorial calendar for LinkedIn
  • Hands on LinkedIn Advertising Exercise

Module 6 : YouTube and its Viral Effects

  • The Power of Video Marketing
  • Video Marketing Best Practices
  • YouTube Channel & its Best Practices
  • Ad Formats on YouTube
  • Hands On YouTube Advertising Exercise

Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A

S. Angeline
Bachelor of Software Engineering  (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker  (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
Her  everyday  role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio. 
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
She has served participants from: 
SIRIM , Malaysia 
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia 
Bank Islam, Malaysia 
B Braun Malaysia 
Total Worx Asia 
Lafarge Cement 
PETRONAS Malaysia 
Dragon Oil Dubai 
Halliburton 
Zimbabwe Power Corporation 
Canon 
National Bank Of Malawi 
PNG Ports Corporation Limited 
Qatar Petroleum Company 
Qatar Petrochemical Company (QAPCO) 
The Tanzania Institute Of Bankers 
Alinta Energy Sydney, Australia 
Celestica Malaysia Sdn Bhd 
Or
We have a faculty of  specialist and can cater to your organisation's different levels and specific needs.
For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123.

“I felt zero how to manage Facebook page effectively. During the course, I learnt how to create more interesting content in the pages and felt more confident to manage crisis on the pages and the content of the pages that will attract more followers. The trainer was knowledgeable on the subject and able to answer all our questions.” – Alwina Alwi Tan, Sales Planning, Hicom Auto.

“I felt lost and not sure how to use social media marketing. I learnt how to create a content and use Facebook to promote during the class. I felt more confident and know exactly what to do after this.
The trainer was very good.” – Nik Mohd Fadhil, Sales Consultant, DRB Hicom.

“I learnt about Facebook and I felt can use social media and good for me because I can used this to get more client or customer. The trainer was good. ” – Muhaya Salled, Honda Malaysia

“I thought this course would be interesting. Learned a lot about managing social media during the training. The trainer was really good. Particularly liked how she taught us to convert good ideas into marketing content.” – Fara Intan bt Abd Ghani, Assistant Manager, Service Operations, Eon Automart.

Normal Fee Early Bird Group Fee
Sign up 1 pax Sign up 1 pax Sign up 3 pax or more
Pay 1 day(s) before course starts Pay 14 day(s) before course starts Pay 14 day(s) before course starts
MYR 2990 per pax MYR 2600 per pax MYR 2500 per pax
USD 890 per pax USD 760 per pax USD 730 per pax

Upon successful completion of this program, you will receive Certificate of Achievement.

Payment mode:

1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com

RM 2990

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