Mastering Graphic Design for Business Excellence

By the end of the program, you will be able to:

• Understanding of Basic Design Principles: Gain knowledge of fundamental design principles including colour theory, typography, and layout, and how they apply to business contexts.
• Proficiency in Creating Visual Aids: Develop skills to create effective and engaging visual aids using tools focusing on data visualization and presentation aesthetics.
• Competence in Graphic Design Software: Acquire hands-on experience, enabling the creation of professional graphics and layouts for business use.
• Knowledge of Brand Consistency in Design: Learn how to maintain brand identity and consistency across various digital formats, including the development of a mini brand kit.
• Advanced Multimedia Presentation Skills: Enhance presentation skills with advanced techniques in PowerPoint or Keynote, incorporating multimedia elements and storytelling for impactful presentations.
• Web Design and User Experience Fundamentals: Understand the basics of web design and user experience (UX), and learn to create responsive, user-friendly websites.
• Video Production Techniques for Business: Learn the basics of video production, including storyboarding, shooting, and editing, tailored for business promotional content.
• Infographic Design and Data Visualization: Develop the ability to design informative and visually appealing infographics, translating complex data into understandable and engaging visual formats.
• Poster and Print Media Design Expertise: Gain experience in designing posters and print media, understanding the balance of visual elements and the differences between print and digital media.
• Application of Skills in Business Contexts: Apply all learned skills to create professional, effective digital content for various business needs, enhancing overall digital communication strategies.

The "Mastering Graphic Design for Business Excellence" 2-day program is suitable for:

Graphic Designers, Marketing and Communication Professionals, Business Owners and Entrepreneurs, Brand Managers, Advertising Professionals, Web Developers and Digital Media Experts, Product Managers, Communication and PR Professionals, Small Business Owners, Event Planners, Sales and Business Development Professionals
The program is designed to enhance graphic design skills for effective business communication.

Day 1
9.00am - 10.30am
Module 1: Introduction to Digital Design

• Overview of digital design,
• understanding design principles,
• colour theory, typography, and the
• importance of branding in business.
• Analyse successful digital design examples.

10.30am -10.45am Break

10.45am -1.00pm
Module 2: Crafting Compelling Visual Aids

• Designing visual aid
• tools overview.
• creating simple graphics and layouts.

1.00pm - 2.00pm Lunch

2.00pm - 3.30pm
Module 3: Designing for Brand Consistency

• Importance of brand identity in design,
• maintaining consistency across various formats.
• consistency in design, color schemes, typography.

3.30pm - 3.45pm Break

3.45pm - 5.00pm
Module 4: Advanced Presentation Techniques

• Enhancing presentations with multimedia elements,
• storytelling in presentations,
• advanced PowerPoint/Keynote features.

Day 2
9.00am - 10.30am
Module 5: Basics of Video Production

• Video production for businesses,
• basics of shooting and editing.
• storyboarding, editing software
• Plan and storyboard a short promotional video for a product or service.

10.30am -10.45am Break

10.45am -1.00pm
Module 6: Crafting Infographics

• Designing infographics,
• Effective data visualization techniques
• Design a simple infographic using provided data.

1.00pm -2.00pm Lunch 

2.00pm -3.30pm
Module 7: Web Design Basics

• web design, user experience (UX) principles,
• web design do and don’ts
• website Designs

3.30pm - 3.45pm Break

3.45pm -5.00pm
Module 8: Poster Design

• Principles of poster design, balance, hierarchy
• Poster design principles, print vs. digital considerations

The training employs an interactive approach with hands-on workshops, case studies, and practical software training. Participants engage in real-world projects, receive constructive critiques, and benefit from industry insights and discussions. The focus is on a balanced mix of theory and practical application, enhancing participants' graphic design skills for immediate business impact.

DR ANGELINE
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

Our consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

Her  everyday  role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.

Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.

She has served participants from:
SIRIM , Malaysia
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia
Bank Islam, Malaysia
B Braun Malaysia
Total Worx Asia
Lafarge Cement
PETRONAS Malaysia
Dragon Oil Dubai
Halliburton
Zimbabwe Power Corporation
Canon
National Bank Of Malawi
PNG Ports Corporation Limited
Qatar Petroleum Company
Qatar Petrochemical Company (QAPCO)
The Tanzania Institute Of Bankers
Alinta Energy Sydney, Australia
Celestica Malaysia Sdn Bhd

Upon successful completion of this program, you will receive a Certificate of Achievement.

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Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
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