Advanced Sales & Marketing Strategies for Leaders

• Enhance Strategic Sales and Marketing Leadership
  Equip leaders with advanced strategies to transition from traditional to innovative sales and marketing approaches that align with current market demands.

• Strengthen Market Analysis and Competitive Positioning Skills
  Enable participants to conduct effective market research, competitor analysis, and positioning strategies, allowing them to make data-driven decisions for sustainable growth.

• Develop Customer-Centric Engagement Strategies
  Provide leaders with the tools to understand and anticipate customer needs, create personalized engagement strategies, and foster loyalty to improve long-term customer relationships.

• Leverage Digital Marketing Trends for Enhanced Outreach
  Update participants on the latest digital marketing trends and best practices, helping them integrate modern techniques—such as social media, content marketing, and analytics—into a cohesive strategy.

• Promote Data-Driven Decision Making
  Encourage the use of data analytics to measure sales and marketing effectiveness, track key performance metrics, and refine strategies based on customer insights and measurable outcomes.

• Create a Unified Sales and Marketing Strategy
  Guide participants in developing a comprehensive, sustainable plan that aligns sales and marketing efforts, with clear objectives, KPIs, and actionable steps to drive team performance and business growth.

This program is ideal for heads of companies, sales directors, marketing leaders, and senior managers looking to enhance their knowledge of modern sales and marketing techniques to better lead their teams and drive business growth.

Day 1: Strategic Sales Leadership & Market Analysis

9:00 AM – 10:30 AM
Module 1: The Evolving Role of Sales Leadership

• Understanding modern sales leadership: From transactional to consultative approaches
• Aligning sales strategy with company vision and market dynamics
• Key qualities of effective sales leaders

10:30 AM – 10:45 AM Break

10:45 AM – 12:30 PM
Module 2: Advanced Sales Techniques

• Exploring innovative sales techniques: Solution selling, value-based selling, and consultative sales
• The psychology of influence and negotiation skills
• Building and maintaining high-performance sales teams

12:30 PM – 1:30 PM Lunch Break

1:30 PM – 3:00 PM
Module 3: Market Analysis and Competitive Positioning

• Market research methodologies for informed decision-making
• Tools and techniques for effective competitor analysis
• Positioning strategies for a competitive edge

3:00 PM – 3:15 PM Break

3:15 PM – 5:00 PM
Module 4: Customer-Centric Selling Strategies

• Understanding customer needs and behaviors
• Developing customer personas and targeting effectively
• Engaging customers at every stage of the sales funnel

Day 2: Customer Engagement & Digital Marketing Trends

9:00 AM – 10:30 AM
Module 5: Customer Engagement & Relationship Management

• Building customer loyalty and trust
• Omnichannel engagement strategies: Creating a seamless experience across channels
• Personalization tactics to increase customer retention

10:30 AM – 10:45 AM Break

10:45 AM – 12:30 PM
Module 6: Digital Marketing Trends and Strategies

• Overview of the latest trends: AI, social media shifts, influencer marketing, and more
• Content marketing and storytelling for brand engagement
• Integrating SEO, PPC, and social media for a holistic strategy

12:30 PM – 1:30 PM Lunch Break

1:30 PM – 3:00 PM
Module 7: Data-Driven Decision Making in Sales & Marketing

• Using analytics to drive sales and marketing decisions
• Key metrics for sales performance and marketing ROI
• Customer insights through data interpretation and analysis

3:00 PM – 3:15 PM Break

3:15 PM – 5:00 PM
Module 8: Building a Sustainable Sales & Marketing Strategy

• Crafting a cohesive strategy that aligns sales and marketing efforts
• Setting realistic goals, KPIs, and tracking progress
• Q&A, action planning, and wrap-up

The Advanced Sales and Marketing Strategies program uses a dynamic mix of methods, including:

1. Workshops and Case Studies: Explore real-world examples to understand and analyze effective sales strategies.
2. Role-Playing and Simulations: Practice customer engagement and negotiation techniques in realistic scenarios.
3. Digital Marketing Labs: Hands-on exercises with digital tools for social media and SEO insights.
4. Group Discussions and Expert Seminars: Share insights with peers and learn from industry experts.
5. Strategy Development: Create tailored action plans to implement in your organization.

This approach ensures practical learning and immediate application in the workplace.

S. Angeline 
Bachelor of Software Engineering  (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker  (CEH)
Computer Hacking Forensic Investigator (CHFI)

Our  Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently, she is the CEO of a digital marketing firm in Malaysia.

Her  everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing,  market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies, and control and monitoring of budget/spend of products under the portfolio. 
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organizations.

Or

We have a faculty of equally talented trainers who can cater to your organisation's specific needs in the event of substitution.

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123.

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. By Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to bank transfer payment via local / international banks. Please send payment slip as proof of payment.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com